Campaign details
Brand: Audi VietnamAgency: TenMax Ad Tech LabRegion: APAC
Strategy
Objective
Audi is a well-known global brand of luxurious automobile vehicles. In the Vietnamese market, it identifies itself as a high-end automotive brand that delivers high-quality cars with great value to customers.
With the introduction of its new A8L model in Vietnam, Audi intended to boost brand recognition and boost sales within the segment of premium customers. The campaign focused on how to effectively convey the value of the A8L's advanced safety technology and eco-friendly features to the target audience.
We emphasized brand awareness,...