Supreme Committee for Delivery & Legacy: The first ever influencer cup

Supreme Committee for Delivery & Legacy (SC), a committee for finding the best talent in Qatar, generated social media posts and impressions by running the Influencer Cup in conjunction with the 2022 FIFA world cup.

Campaign details

Brand: Supreme Committee for Delivery & LegacyAgency: INFLOW NetworkRegion: EMEA

Strategy

Objective

As the Influencer Cup, our primary objective was to promote the potential of Qatar's sporting culture while highlighting the essential football experience in preparation for the FIFA World Cup 2022. To achieve this, we devised the first-ever Influencer Cup, a ten-day, high-octane, pan-continental tournament at the 2022 World Cup venue, Stadium 974, bringing together 28 football influencers from around the globe. Careful selection of influencers based on their reach, relevancy to the tournament, and prowess for the game of football ensured...

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