Campaign details
Brand: SpotifyAgency: UM SingaporeRegion: APAC
Strategy
Objective
Spotify on Stage is a concert series by Spotify in Jakarta and Bangkok where thousands of music fans across Southeast Asia get a live music concert and can connect with their artists.
Social listening activities from Spotify on Stage in 2018 showed that while the audiences loved music and wanted to interact with artists and other fans, they only tweeted immediately before and immediately after the concerts, and they showed low interest in engaging with the Spotify brand during the event. The eagerness of wanting to...