Spotify India: Podcast Mobile Campaign

Spotify, an audio streaming brand, persuaded podcast listeners in India to convert to Spotify and increased podcast listenership on the platform by 200%.

Campaign details

Brand: Spotify IndiaAgency: Interactive Avenues India

Strategy

Objective

Recent years have seen Sweden-based Spotify become increasingly active in India's crowded audio streaming market. With podcast listening in the country steadily rising – PwC reported India is now the third-largest podcast market in the world – Spotify wanted in on the action.

Aligned with its global ambition to own podcasts as a content category, Spotify wanted to increase its Indian user base by launching a highly targeted campaign that would not only raise awareness of the brand as a medium for podcasts but also uplift brand...

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