Sensodyne: #BeSensitiveToOralHealth

Sensodyne, an oral hygiene brand, launched the #BeSensitiveToOralHealth initiative on World Oral Health Day to educate consumers in India about the need for proactive oral care and give them a basic dental consultation.

Campaign details

Brand: SensodyneAgency: Publicis MediaRegion: APAC

Strategy

Objective

Strengthen expert equity among consumers by driving oral health inclusivity.

Our health has never been more important to all of us than it is today. We ensure we do the best of everything to take care of our physical and mental well-being. We eat right, we exercise, and we get timely medical check-ups, but we tend to forget our oral health because we don't realize our mouth is the gateway to our body and it requires the same attention we give to our overall well-being hence...

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