Saudi E-Leagues

Saudi E-Leagues, the regulating body in charge of nurturing elite gaming and developing the gaming community and industry in Saudi Arabia, increased viewership from female gamers and video click-through rates by targeting the female audience.

Campaign details

Brand: Saudi E-LeaguesAgency: MEmob+Region: EMEA

Strategy

Objective

In Saudi Arabia, gaming culture is prevalent. However, the industry is primarily dominated by male gamers. In the past, there have been a large number of female gamers that have gone unnoticed and their gaming skills haven't been acknowledged due to the anonymous nature of gaming. Saudi Arabia is fast redefining its cultural norms and there has been a significant rise in women gamers (to 69%) in the Kingdom.

Recent investments in the sector have acted as a catalyst in the changing and rapidly evolving gaming...

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Insights Team
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