Samsung: Galaxy Z Flip4 & Fold4 smartphone launch

Samsung, a smartphone manufacturer, chose Amazon as one of its key partners due to its remarkable digital reach to promote the launch of the next smartphone in the Samsung Galaxy Z Series, drive sales and increase market share in India.

Campaign details

Brand: SamsungAgency: Cheil IndiaRegion: APAC

Strategy

Objective

The objective of this campaign was to drive trials(sales) of the new premium smartphone range at scale at an optimal media efficacy(return on ad-spend) to help increase market share(by value) for Samsung in India.

Samsung Galaxy Z Series is an innovative form factor range of foldable premium smartphones – an offering that was unique to the brand in the market in 2022. With the launch of the fourth generation of foldable, Samsung built on the success of its previous iterations and added more features, to provide...

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