Campaign details
Brand: stcAgency: UM MENATRegion: EMEA
Strategy
Objective
There are many proven strategies to demonstrate market leadership.
Saudi telecoms giant stc used a camel.
That's right. A camel.
To demonstrate their unrivalled network coverage, stc saddled up Sarha the camel; equipped her with a state of-the-art camera (remotely accessed by a team of globally renowned photographers over stc's data network); and sent her out to explore and photograph the desolate unreachable-to-man desert landscape that makes up nearly half of the Kingdom. In her mission, Unveiling the Unseen Lands, the world's first four-legged content engine...