STC Pay: User acquisition campaign yields staggering app usage, retention and transaction rates

STC Pay, a leading secure mobile wallet and payment app in Saudi Arabia, increased active users, reinstall rates and transactions in the US by targeting advertising to customers.

Campaign details

Brand: STC PayAgency: Universal McCannRegion: EMEA

Campaign video

Strategy

Objective

STC Pay is the leading secure mobile wallet and payment app in Saudi Arabia, providing consumers with a secure digital wallet solution to make online payments, transfer money and complete transactions quickly, easily and securely.

STC Pay wanted to see an increase in the numbers and retention of active app users, whilst also reducing year over year costs relating to transactions and user acquisition.

Over the years, fraud installs had increased in the app world. So it was also important to identify and...

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