SHIKHAR: Unilever's B2B app reaches a new peak

Fast moving consumer goods (FCMG) manufacturer Unilever developed a campaign to boost engagement with Shikhar, its business-to-business stock ordering app in India.

Campaign details

Brand: SHIKHARAgency: Mindshare IndiaRegion: APAC

Strategy

Objective:

The Fast-Moving Consumer Goods (FMCG) industry has changed significantly over the past decade. Consumers' preferences have altered and so has the demand and supply chain pattern. The adoption of automation is one of the key reasons, the FMCG industry has experienced a digital revolution.

UNILEVER INDIA, the leading FMCG brand has revolutionized the way the industry communicated with its B2B partners (Wholesalers/Dealers/Pharmacists). They launched Shikhar, an app that empowers its distributor network to directly order stock online with ease and convenience. It enables any-time ordering, access...

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