Ryze: Nicotine gum becomes a bestseller on Amazon

Ryze, a Nicotine Replacement Therapy (NRT) brand, leveraged the shopping platform Amazon for the launch of its Nicotine Gum in the Indian market to establish Ryze as a leading brand, increase brand awareness, emerge as a bestseller and witness consistent revenue growth.

Campaign details

Brand: RyzeAgency: Neon Digital MediaRegion: APAC

Strategy

Objective

Fertin Pharma's Ryze, a Nicotine Replacement Therapy (NRT) brand, embarked on the strategic objective of launching their Nicotine Gums in the Indian market. The primary aim was to establish Ryze as a leading brand in the NRT space and compete with the market leader, Cipla's Nicotex.

The business problem Ryze sought to address was the highly competitive nature of the NRT category, with Nicotex holding a dominant position and being synonymous with the entire category. More than 500 SKUs were already well-positioned in the market...

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