Redefine Meat: International launch

Redefine Meat, a plant-based meat company from Israel, generated impressions and reach by creating interest on social media for its product launch.

Campaign details

Brand: Redefine MeatAgency: MoburstRegion: EMEA

Strategy

Objective

Promoting Redefine Meat's Europe Launch Event (November 2021) in 4 GEOs: London, Berlin, Amsterdam & Israel (the event was broadcasted live in all 4 GEOs).

Raising a growing community of brand ambassadors across Europe & Israel through brand awareness campaigns, waiting list registrations, social proof & performing brand lifts across all social media platforms.

Target Audience

After evaluating various marketing strategies, we recognized the necessity to generate demand from both restaurant partners and individual consumers. On the consumer side, we targeted both men and woman likely...

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