Perfetti Van Melle India: JioSaavn X center fresh valentine's day

Center Fresh, collaborated with JioSaavn, an Indian music streaming service, to create a microsite that allowed users to express themselves through music to deliver personalised content and tap into the strong association between youth and music in India.

Campaign details

Brand: Perfetti Van Melle IndiaAgency: WavemakerRegion: APAC

Strategy

Objective

Center Fresh recognized that while the youth of today are bold and confident in owning their unique identities, they can still struggle with expressing their emotions, especially when it comes to matters of the heart. To help them overcome this challenge, Center Fresh collaborated with JioSaavn to create a unique platform that allows users to express themselves through music. The campaign aimed to leverage the positioning of "Dil ki baat zubaan pe". This was done by allowing the users to scan a QR code...

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