Oreo: Save the 20 coin

Oreo, a biscuit brand, introduced a new price range with the Oreo Rs 20 Pack in South India to increase reach and boost sales, fostering increased household consumption.

Campaign details

Brand: Mondelez India Foods Pvt. Ltd.Agency: WavemakerRegion: APAC

Strategy

Objective

The campaign's strategic objective was twofold: to increase reach and boost sales in South India, which was a priority market for Oreo. Key performance areas included evaluating reach metrics such as impressions, people reached, and social media engagements. Additionally, the focus was on driving sales of the newly introduced Oreo Rs. 20 Pack, and measuring the uplift in sales post-campaign. User engagement played a crucial role, tracked through Paytm Soundbox plays, website visits, and user sign-ups.

To ensure the campaign's success, real-time analytics,...

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