Nutrichoice: World Diabetes Day

Nutrichoice, a healthy biscuit brand, partnered with nutritionist Ryan Fernando to create an AI-based WhatsApp bot which was launched in India on World Diabetes Day to build awareness of the brand's solution to support those with diabetes.

Campaign details

Brand: Britannia Industries Pvt LtdAgency: MindshareRegion: APAC

Strategy

Objective

India is known as the "diabetes capital of the world" due to its high prevalence of diabetes. According to the International Diabetes Federation (IDF), India had an estimated 77 million adults living with diabetes in 2019, and this number is expected to rise to 134 million by 2045.

1 in every 11 Indians have diabetes and their biggest problem is managing their diet. For a problem that affects so many, there isn't a problem that fits all.

This World Diabetes Day: 14th November, Britannia...

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