Nobel Hygiene: Amma, is the baby crying? We heard it too!

Nobel Hygiene, a disposable hygiene products brand, leveraged appography to identify users in India using baby and parent-centric apps to connect with young parents of infants and toddlers and create brand awareness for Snuggy Diapers.

Campaign details

Brand: Nobel Hygiene Pvt Ltd.Agency: Madison MediaRegion: APAC

Strategy

Objective

To reach out to the right audience namely young parents of infants and toddlers and create brand awareness for Snuggy Diapers.

Target Audience

A mother's love is the definition of divine love & a child's crying pains every mother's heart. We understood the sentiment & wished to make lives easier for young parents. Taking this as inspiration, we intended to provide solutions with technology for mothers to make the right choices for kids.

Creative Strategy

Our campaign was designed with young parents of...

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