Nerolac: Connecting digital users with local dealers, impacts online to offline performance

Nerolac, a paint company, designed a virtual living room with elements of Diwali to empower and help local dealers in India grow their businesses on digital platforms and connect its digital audience to them.

Campaign details

Brand: NerolacAgency: InMobiRegion: APAC

Strategy

Objective

An average smartphone user in India spends around 4.8 hours a day on a mobile phone exploring content. There's a 2% YoY growth in India's internet users. *

In this digital world, people turn to smartphones for shopping, lifestyle needs, and even entertainment. In this reality, the paint company Nerolac had a complex challenge ahead.

Local dealers, also known as distributors, have always been a part of Nerolac's ecosystem, contributing to its growth immensely. The brand needed to connect its digital audience to these local dealers to...

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