Narcotiques Anonymes: NAverse

Narcotics Anonymous (NA), a global drug addiction support group based on the Alcoholics Anonymous model, generated reach, online traffic, and earned media by building an interactive metaverse experience for French speakers.

Campaign Details

Brand: Narcotiques AnonymesAgency: Havas PlayRegion: EMEA

Strategy

Objective

Narcotics Anonymous (NA) is a global network of support groups that grew out of the Alcoholics Anonymous model and has been hosting meetings dedicated to helping drug-addicted people who want to get rid of their addiction for nearly 50 years, focusing on speech, presence, support, and a sense of belonging to a close-knit community.

Due to covid, the doors to the Narcotics Anonymous meetings closed. Although members who used to attend these meetings were relocated to virtual support groups, it was more difficult for new...

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