Campaign details
Brand: Miller Genuine DraftLead Agency: JustpalmRegion: EMEA
Objective
To engage and drive sales amongst Miller Genuine Draft (MGD) Facebook fans through a buy 1 get 1 free (6 pack promotion). MGD had excess stock that they wanted to make use of. Considering that millennials are largely on social media and spend a lot of time online, MGD wanted to fulfil direct to consumer purchase leveraging millennials online behaviour. The campaign launched during the festive season, for the busy consumers this was more than convenient.
Target Audience
He is a male, aged 18-35. He's...