Mebigo Labs Private Limited: Bringing storytelling back to the heart of India

KukuFM, an audio platform, partnered with MAAS to leverage its intelligent platform to increase its active paid user base in India, acquire quality users who would turn into repeat app subscribers and make books and stories in the native language easily accessible.

Campaign details

Brand: Mebigo Labs Private LimitedAgency: KukuFM In Association with Affle's MAAS PlatformRegion: APAC

Strategy

Objective

KukuFM entered the audio content category among competitors like Audible which were predominant in the market. However the USP of KukuFM was overcoming the barrier of language using vernacular reach and diversifying their reach through a variety of content.

KukuFM wanted to:

  • Increase their active paid user base.
  • Acquire quality users who would turn into repeat subscribers in the app.
  • Make books and stories in the native language easily accessible.

To ensure objectives are met, the campaign was...

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