McDonald's: InMobi helps McDonald’s achieve over 12x engagement rate above benchmark

McDonald's, a fast food restaurant brand, increased reach and engagement in the Middle East by partnering with InMobi to create a mini-game.

Campaign details

Brand: McDonald'sAgency: Studio MRegion: EMEA

Strategy

Objective

Following two successful campaigns in 2021 to drive awareness of its loyalty and rewards program in the Gulf Cooperation Council (GCC), McDonald's, along with Studio M and Precision Media, recommissioned InMobi to drive awareness and create buzz around its loyalty and rewards program with new customers in order to increase customer value and loyalty.

McDonald's was looking to elevate the redemption numbers of its loyalty program through key cities in the Middle East. Over 370k customers redeemed treats with the My McDonald's Rewards campaign across GCC...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands