Max Life Insurance: Driving 22% better quality lead generation through Amazon Ads

Max Life Insurance, an insurance brand, collaborated with Hiveminds and Amazon ads to identify and engage relevant cohorts for term insurance, capitalise on the digital shift, and enhance digital customer acquisition, securing the future of Indian customers and increasing their Human Life Value.

Campaign details

Brand: Max Life InsuranceAgency: HivemindsRegion: APAC

Strategy

Objective

The strategic objective of Max Life Insurance post the pandemic period since 2019 was to capitalize on the digital shift and leverage their first-mover advantage to enhance digital customer acquisition while diversifying their prospecting pool. The company aimed to secure the future of its customers and increase their Human Life Value by catering to the growing need for customer security and financial literacy.

To address the business problem, Max Life recognized that finding the right digital publisher was essential, which allowed them to engage with...

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