Marriott Bonvoy: Leveraging programmatic and location technology to find affluent and expat MasterCard customers in competitive market

Marriot, a global hotel chain, increased click-through rates and reach by targeting customers with geographical context.

Campaign details

Brand: Marriott BonvoyAgency: Spark FoundryRegion: EMEA

Strategy

Objective

Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, is one of the largest hotel loyalty programs and gives members access to transformative, eye-opening experiences around the corner and across the globe.

Attached to the loyalty program and in partnership with Emirates NBD, the Marriott Bonvoy World Mastercard Credit Card is an exclusive credit card for affluent customers, offering Marriott Bonvoy points and lucrative travel & lifestyle benefits, such as complimentary hotel stays, free flights, VIP experiences, elite membership, airport lounge access and more.

Marriott's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands