Manga Kids: Leading a Manga revolution in KSA

Manga Kids, a comic company, increased app installs and target audience acquisition in Saudi Arabia by utilising a multichannel media plan.

Campaign details

Brand: Manga KidsAgency: UM MENATRegion: EMEA

Strategy

Objective

Manga comics have become a cultural phenomenon in many different countries around the globe - and Saudi Arabia is no exception.

This unique art form has resonated with Saudi Arabians in a big way. Manga allows Saudi readers to learn more about different cultures and engage with new types of creative content - plus, with the widespread availability of digital devices, Manga comics are more accessible than ever before.

Media company SRMG found themselves with a massive opportunity to capitalise on the surging popularity of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands