Campaign Details
Brand: MagnumAgency: PHD TurkeyRegion: EMEA
Strategy
Objective
We wanted to make sense of the total 4 million data we have acquired through promo campaigns for years. In doing so, we would get to know our target audience better and present them with messages that match their interests and activities on the internet. Thus, we would bring together people who pursue pleasure with Magnum products with creatives that have a meaning for them, appeal to their interests, and touch their daily lives.
Target Audience
In our campaign, we focused on Magnum lovers in all...