Maggi: Monsoon magic

Maggi, a brand of seasonings, instant soups, and noodles, drove awareness, built relevance and connected with its audience by using the weather as a trigger factor to associate Maggi Noodles with Monsoons to create another consumption moment.

Campaign details

Brand: MaggiAgency: ZenithRegion: APAC

Strategy

Objective

The strategic objective of the Maggi Monsoon Campaign was to drive awareness build relevance and connect with the audience by using weather as the triggering factor. In turn, increases the consumption of Classic Noodles during rain and makes Noodles synonymous with Monsoon.

Target Audience

Monsoon has a special connection with Maggi where both complement each other. If Monsoon is amazing Maggi makes it awesome while the taste of Maggi is enhanced with Monsoon.

The Monsoon Maggi Magic campaign was thought about to build relevance and connect with...

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