Luminous Power Technologies: Bijli Gul 2.0 – power off, luminous on

Luminous Power Technologies, a home electrical brand, harnessed real-time data on power cuts using Bijli Gul API to maximise sales by reaching out to users in India when they are facing a problem and positioning itself as a dependable partner in times of power crises.

Campaign details

Brand: Luminous Power Technologies Pvt. Ltd.Agency: WavemakerRegion: APAC

Strategy

Objective

50% of India faces power cuts. This presents a huge opportunity for a brand like Luminous, a well-respected brand in the residential power back-up space. However, this opportunity also comes with a challenge for Luminous.

As a problem-solving brand, consumers are more likely to pay attention to and take action when they are facing a problem. Research has shown that consumers are more likely to engage with and remember a brand's message when it is delivered in the context of a problem they...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands