Laisha: Helpline on the cover

NO To Violence Against Women (NTVAW), an NGO women’s abuse helpline, increased calls and engagement in Israel by partnering with a popular magazine.

Campaign Details

Brand: LaishaAgency: Havas Tel AvivRegion: EMEA

Strategy

Objective

200 women were murdered in Israel by their intimate partner during the past decade – 5 times more than in England, Italy, or France. Today, there are still over 200,000 women living with abusive partner

The coronavirus lockdown has exacerbated the deep gender divides as it forced families to live closely together for long periods of time amid increasing financial and social stress. In 2020 alone, 20 women were murdered by their spouses, up from 13 in 2019.

In October 2021, as the second shutdown...

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