La Societé Protectrice des Animaux (SPA): Adopt a mod

La Societé Protectrice des Animaux (SPA), an animal shelter, encouraged people in France to adopt its rescued cats by modelling 5 of its real cats in a video game and getting French gaming streamers to stream themselves playing.

Campaign details

Brand: La Societé Protectrice des Animaux (SPA)Agency: Havas PlayRegion: EMEA

Strategy

Objective:

La Societé Protectrice des Animaux (SPA) is the main animal protection NGO in France.

During the summer of 2022, pet abandonment skyrocketed, and La SPA took in more than 4,000 cats available for adoption in its 63 shelters across France.

The main objective of La SPA was to raise awareness about the difficult situation that these cats are experiencing and to get people's attention to get them to be adopted and give them a better life.

On the other hand, we...

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