L'Oreal: Driving high ROI campaigns via service commerce for L'Oreal Professional division

L'Oréal PPD, a professional beauty service, built a digital marketplace, Expert Salon Care, as a support infrastructure to help salons in India earn revenue through the sale of professional retail products.

Campaign details

Brand: L'Oréal India Pvt LtdAgency: WavemakerRegion: APAC

Strategy

Objective

Our mission is to support hairdressers and lead the transformation of professional beauty services with a customer-centric approach.

The COVID-19 pandemic brought unprecedented challenges to the salon industry in India, with almost zero footfalls in salons and a drastic drop in sales of products and services. In response to this challenge, L'Oréal PPD took a proactive approach and built a digital marketplace called "Expert Salon Care" as support infrastructure to help salons earn revenue through the sale of professional retail products, providing an alternative...

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