LOGI Energy: 47 seconds

LOGI Energy, an independent NGO in Lebanon, drew earned media and petition signatories by creating a film championing a transparent energy sector for the country.

Campaign details

Brand: LOGI EnergyAgency: Publicis Groupe - Starcom MENARegion: EMEA

Strategy

Objective

Lebanon's healthcare sector was suffering from the electricity crisis:

Lebanon is grappling with a crippling energy crisis, that is putting hospitals and essential services under immense pressure.

Outdated energy infrastructure and an over-reliance on private operators and fuel imports has impacted the people of Lebanon for the past 47 years with power cuts a daily reality.

Hospitals, with life-supporting and sustaining machines, cannot rely on intermittent power.

Patients lives are at risk.

Dr. Anwar Shayya, an Oncologist, says, "People are literally dying...

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