Campaign details
Brand: VNGGamesAgency: VNGRegion: APAC
Strategy
Objective
Our main goals encompassed multiple areas:
- Attaining the top position in the MMORPG genre by securing a high store ranking and capturing a significant market share
- Evaluating product performance through metrics like new registered users and revenue
- Increasing brand awareness via reach, engagements, and video views
- Assessing media campaign performance by install volume
These objectives were crucial in establishing ourselves as the industry leader. By focusing on these goals and employing a data-driven approach, we aimed to solidify our market position, drive user acquisition and revenue growth,...