Jolly Rancher: In-play mobile ad technology delivers sweet success

Jolly Rancher, a fruity lollipop brand, collaborated with TV animation series Little Singham for its gamified mobile campaign in India to introduce five new flavours and establish itself as a source of fun and excitement.

Campaign details

Brand: Jolly RancherAgency: Interactive AvenuesRegion: APAC

Strategy

Objective

The pursuit of high achievement in academics has left little room for fun in the daily routines of children in India. Amid all the mundanity, Jolly Rancher – a fruity lollipop brand by confectionery company Hershey's – wanted to establish itself as a source of fun and excitement.

Bringing a dollop of delight to kids' dull and dreary days, Jolly Rancher launched five yummy lollipop flavours: watermelon, mango, strawberry, orange, and apple. To rev up the excitement, it collaborated with Little Singham – a TV...

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