Jawwy Mobile: Chatbots, dynamic creatives and media innovation

Jawwy Mobile by STC, a mobile plan that lets users choose the data and minutes and share it with others, increased purchases, Google searches, and impressions in Saudi Arabia by advertising with personalised messages.

Campaign details

Brand: Jawwy Mobile by stcAgency: UM MENATRegion: EMEA

Strategy

Objective

Jawwy Mobile introduced a new generation of mobile plans to Saudi Arabia, allowing customers to build customised packages based on the data and minutes they need. The brand is a digital-first and future-facing disruptor in the mobile sector.

But despite its innovative product offering, Jawwy Mobile found itself struggling to carve out a clear space among rival mobile providers.

The mobile market is intensely competitive in Saudi Arabia. Many different telecoms businesses are hunting for market share, promoting comprehensive plans, generous discounts, and...

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