International Paralympic Committee: Raw – emotions unite us

The International Paralympic Committee (IPC) developed the Raw: Emotions Unite Us campaign to amplify brand presence, show that online extended reality (WebXR) was a sustainable approach to marketing and use virtual reality (VR) to create emotional impact.

Campaign details

Brand: International Paralympic CommitteeAgency: MetaRegion: North America

Strategy

Objective:

Raw: Emotions Unite Us emerged as a project with four key objectives: 1, to amplify the brand presence of the International Paralympic Committee (IPC) and the Paralympics; 2, to show that WebXR is a sustainable approach that can drive true accessibility for audiences; 3, to explore the inherent power of spatial audio as a new medium for storytelling; and 4, to demonstrate that Virtual Reality can capture the raw impact of emotional experiences.

The biggest roadblock to achieving these objectives was working with an...

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