Hyundai: India coffee stories

Hyundai, an automotive brand, created a premium five-part digital series in partnership with National Geographic Traveller in India to build premium imagery for the Hyundai Tucson while also improving awareness and brand consideration in the luxury automobile category.

Campaign details

Brand: Hyundai Motor India LimitedAgency: Havas Media - ContentRegion: APAC

Strategy

Objective

The main objective behind the campaign 'India Coffee Stories - Hyundai TUCSON' is to build premium imagery for the Hyundai Tucson while also improving awareness and brand consideration in the luxury automobile category. To enhance the premium and aspirational brand quotient amongst our TG through the content marketing route.

Target Audience

The competition in the premium SUV range in the Indian market was massive. With multiple international players like Citroen and Volkswagen coming in, we needed to build the presence of...

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