HP: Iss Diwali, Thodi si Jagah Bana lo

HP, a technology brand, released a film showing the struggles small-time artisans faced to increase its market share and consideration of customers in India, and make a social change happen.

Campaign details

Brand: HP IndiaAgency: Media.MonksRegion: APAC

Strategy

Objective

The strategic objectives of HP with "Thodi Si Jagah Bana Lo" were to increase its market share and consideration of customers within India. The reason for selecting these objectives was: that HP wanted to make a social change happen. It made perfect sense to have an increase in these metrics when HP was not focusing on its products, but trying to create harmony with a marginalised community which was struck by a wave of harsh circumstances. The key performance metrics for these objectives were targeting engagement...

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