HP: Alexa originals – driving music association for HP Pavilion range

HP, a tech brand, collaborated with Amazon and Alexa for the launch of the all-new HP Pavilion laptop with the hope of catering to the needs of college students in India, and establishing the new product as the obvious choice for students buying their first laptop.

Campaign details

Brand: HP IndiaAgency: Amazon AdsRegion: APAC

Strategy

Objective

In April 2022, HP launched all-new HP Pavilion laptops with 12th Gen Intel core processors & Alexa built-in.

The product aimed to appeal to the GenZs, who were returning to their schools and colleges post the pandemic, are digital natives and use technology in everything they do. By launching it in line with the start of college sessions, HP India hopes to cater to the needs of college students and establish the newest Pavilion range as the obvious choice for students buying their first laptops....

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