HDFC Bank: Add an ad

HDFC Bank, a financial services brand, increased spending using its bank cards during the festive season in India by partnering with influencers to offer exclusive cashback offers when consumers shopped using a HDFC bank card.

Campaign details

Brand: HDFC BankAgency: Kinnect

Strategy

Objective

Understanding India's shopping behaviour

A 2019 government survey revealed that 43% of Indians planned to spend more during the festive season, with a whopping 89% looking forward to sales and discounts and 55% of people agreeing to hold up their purchases in anticipation of festive sales and offers.

Our objective was to make sure that HDFC Bank cards were the ones used to shop this festive season.

An offer that no one could refuse

When every other brand was promoting offers to ensure festive sales, we made an even...

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