Campaign details
Brand: Google IndonesiaAgency: Toaster SingaporeRegion: APAC
Strategy
Objective
Google, the world's largest ICT platform, is committed to Diversity, Equity, and Inclusion in its technology, media, and public service to marginalised communities.
This mission has special importance in rapidly developing markets like Indonesia, where Google aims to "create more opportunities" and "promote diversity and inclusion." The effort aimed to address the business problem of gender biases and limited opportunities faced by women in the country. The specific challenges were the deeply ingrained societal expectations and stereotypes that hindered women's empowerment. However, these challenges also...