Campaign details
Brand: GoogleAgency: Dentsu CreativeRegion: APAC
Strategy
Objective
Vietnam ranked 28/30 countries in the Global Child Online Safety in 2020. As the Internet is an unmissable part of modern children's growth, the government was in need of making Internet safety widely understandable and engaging for children, who explore it 5-7 hours every day but are not taught about Internet safety risks until 13 years old, and their guardians (parents and educators).
Google stepped in to help by transforming children into confident cyber heroes in an adventure-packed training experience 'Be Internet Awesome', which operated on...