Godrej Consumer Products Limited: Creating a SCENT-SATIONAL experience

Godrej AER Matic, an automatic air dispenser, partnered with ad network Inmobi to tap into the Indian user segment of air fresheners and get them to start using AER Matic with the proposition of convenience while building brand saliency.

Campaign details

Brand: Godrej Consumer Products LimitedAgency: Madison MediaRegion: APAC

Strategy

Objective

Godrej AER Matic, an automatic air dispenser wanted to tap into the user segment of air fresheners (sprays, reed diffusers, potpourri, oil diffusers, etc) and get them to start using AER Matic on the proposition of convenience while building brand saliency amongst users.

Target Audience

This campaign was created on the background of Ganesh Chaturthi and Durga Puja, both these festivals are closely allied to spreading fragrance and enjoying the festive fervour.

Research shows that scents are strongly tied to memories and emotions....

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