Garnier Men: Growing 43% above category growth using Amazon DSP

Garnier Men, a personal care brand, featured celebrity Tiger Shroff in its ad which was shared across key music and OTT apps to establish itself as a 'solution for all skin types', drive a sales increase and position the brand as leader in the men's facewash category in India.

Campaign details

Brand: L'Oreal IndiaAgency: Amazon AdsRegion: APAC

Strategy

Objective

Women audiences in India are very aware and active in their skincare routines. However, it is very different among men. According to a Usage & Attitude study from Jun'22, the skincare routine among 72% of young Indian males aged 18-40 primarily comprised of using soap as a cleansing agent.

Garnier Men, a leader in the offline space with a market share of 40%, wanted to seize this uncharted territory by replicating its offline success online through Amazon Ads' full-funnel solutions. Amazon provided superior targeting capabilities...

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