Campaign details
Brand: Eicher Motors Limited (Royal Enfield)Agency: Toolbar Digital (DM Pratama Communication)
Strategy
Objective
In the extraordinary situation of Covid-19 pandemic, Royal Enfield motorcycles needed to find ways to connect with their potential consumers especially when the Royal Enfield's stores across Indonesia had to be closed in April–May 2020 during the lockdown period.
Realizing that our main objective was to drive purchases with product experience, our strategy focused on getting good quality leads through programmatic ads by using online registrations on our website for home test rides. We took a proactive approach to validate the incoming...