Dubai Tourism: Dubai Presents

Dubai Tourism, a tourist board in the United Arab Emirates, increased views, intent and visitors by creating films to generate interest from tourists.

Campaign details

Brand: Dubai TourismAgency: Publicis Groupe - Starcom MENARegion: EMEA

Strategy

Objective

In 2021, many countries worldwide started lifting border restrictions to support their hard-hit tourism sector, which was on halt since March 2020. Meanwhile, people worldwide were eager to resume their lives, with a revived appetite for travel. But, people were cautious with their spends and hence their choice of travel destination. As a result, major international destinations were luring people in through tourism campaigns featuring their flagship attractions.

CHALLENGE: DUBAI WAS ONLY KNOWN FOR ITS GLAM AND GLITZ, A PLACE FOR A...

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