Dot Incorporation: Dot go

South Korean assistive technology firm Dot Incorporation created the Dot Go app, an open-source tool for visually impaired users to increase funding and brand fame.

Campaign details

Brand: Dot IncorporationAgency: Mediaplus GermanyRegion: APAC

Strategy

Objective:

Most exciting apps for blind people are limited: the camera-based object recognition apps are based on closed systems and are limited to identifying objects in the environment. They do not offer any further interaction with other apps or smartphone functions.

They all rely on proprietary data and closed systems, designed for fixed use cases rather than increasing user needs. This leads to fragmentation and makes solutions increasingly expensive, forcing users to choose between adaptability and their individual needs.

The South Korean company Dot Incorporation wants...

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