Dolby India: Suna Kya? Dekha Kya?

Dolby, a technology company, launched its product Dolby 2 with a master film to move beyond the Enthusiasts in India, talk to the larger cohort of Entertainment Seekers and make people ask for Dolby.

Campaign details

Brand: Dolby IndiaAgency: Tonic WorldwideRegion: APAC

Strategy

Objective

The core objective was to move beyond the Enthusiasts and talk to the larger cohort of Entertainment Seekers'. Make people ASK FOR DOLBY. This was the launch of Dolby 2.

Creative Strategy

Entertainment seekers have a high affinity towards music, movies, technology and gaming but showcase low engagement and intent towards the brand.

Execution

The campaign had 1 master film with 5 cutdowns that were shared across platforms.

Execution buckets:

  • Co-marketing with Partners like Sony, Samsung, Realme, Xiaomi and LG
  • Microsite on Dolby.com/India

Social media...

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