Campaign details
Brand: Close UpAgency: PHD EgyptRegion: EMEA
Campaign video
Strategy
Objective
"Close up" launched new product offering three benefits: fresh breath, whitening and protection. The strategic objective was to educate Gen-z on the importance of brushing their teeth to help them adopt the habit of using toothpaste regularly. By raising awareness on oral hygiene and how it could affect your relationships. Choosing the relationships to hammer on is strategic since it's one of the top interests of our target audience. Therefore, awareness was needed to increase the toothpaste consumption in Egypt by owning the...