Clear: 3 in 1

Clear, a shampoo brand, increased reach, impressions, and market value in Egypt by championing the functionality and convenience of its 3-in-1 product.

Campaign details

Brand: ClearAgency: PHD EgyptRegion: EMEA

Strategy

Objective

2022 was a very difficult year for the category in Egypt with currency devaluation and price increases affecting Clear sales in the market. As a strategic move Clear wanted to launch its first ever innovation product 3 In 1 (Shampoo conditioner and body wash) as a convenient and cost-efficient way to regain market share from lapsed users. Since this was the products first launch the main objective was to increase sales and market share as well as raise awareness around the new launch highlighting the product...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands