Chupa Chups: Halloween campaign 2022

Chupa Chups launched an AI-enabled Halloween Look Generator, Halloween Hacks, to make confectionary a part of the Indian youth culture by building and strengthening association with Halloween, and entering the lives of tweens and teens.

Campaign details

Brand: OgilvyAgency: Perfetti Van Melle IndiaRegion: APAC

Strategy

Objective

Chupa Chups, the iconic confectionery brand was launched in India in 2016 with innovative offerings across lollipops & jellies. Targeted at teens & tweens, the brand has been focussing on making confectionery a part of the Indian youth cultural milieu through new formats & communication tapping teen behaviours and different consumption occasions.

One such festival is Halloween which is not just a concept of the West anymore, Indians have hopped on to the trend to make it their own.

Halloween is associated with the...

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